• Website
  • 2022

Amex Global Benefits

Plenty of benefits thought especially for you.

Amex Global Benefits

PROJECT DESCRIPTION

The challenge

Amex needed to revamp the current website front-end completely so as to optimize the user experience and the conversion metrics.

  • 01. UX writing
  • 02. UX/UI design
  • 03. Development
/works/amex/01.jpg

Our work

Having the goal in mind we proposed some changes. One of them consisted in making some adjustments to the interface so as to allow users to have a look at the benefits attached to their membership by simply entering the numbers of their card, without navigating the site.

Another proposal consisted in displaying information about the benefits on the body of the site. These changes enhanced the user experience and the site practicity.

Wireframes

/works/amex/02.jpg /works/amex/02.jpg

UI Kit

/works/amex/03.jpg /works/amex/03.jpg
/works/amex/04.jpg

An innovative proposal

We proposed a more elegant interface that aims at reflecting the elegancy, trust and seriousness that AMEX transmits.

Mainpage

/works/amex/05.jpg /works/amex/05.jpg

Mainpage

/works/amex/06.jpg /works/amex/06.jpg

Responsive

/works/amex/08.jpg